Who We Are

True Labs is an international game developer providing stunning games with diverse mechanics and original graphics. We offer a growing portfolio of next-generation HTML5 titles with smooth and engaging gameplay, unique bonus features and authentic top-quality visuals. Our team consists of innovators that live and breathe creativity while maintaining the highest level of professionalism and continued development. We are passionate about game development and are always on the lookout for talented professionals to join our team.

Due to rapid growth and ambitious plans, we are looking for a talented Brand Marketing Manager (B2C) to join our Marketing Department.

Who You Are

  • You have a strong brand mindset and naturally think in terms of positioning, perception, and long-term brand value;
  • You combine creativity with structure and can turn ideas into clear plans and executions;
  • You are comfortable working cross-functionally and communicating with creative, product, and business teams;
  • You are proactive, curious, and not afraid to test hypotheses and experiment with new approaches;
  • You take ownership of your work and feel confident driving initiatives end to end in a fast-paced environment.

What You Do

  • Contribute to the development of the studio’s and slots’ brand strategy (positioning, tone of voice, key messages);
  • Work closely with the creative team on visual style and marketing materials;
  • Support and execute GTM plans for slot releases and updates, driving both brand awareness and product performance;
  • Participate in shaping the B2C SMM strategy and brand communication across social media;
  • Lead content marketing initiatives: website and landing pages, slot pages, blog/news, email/CRM, and partner marketing materials;
  • Use AI tools (ChatGPT, Midjourney, Runway, Synthesia, etc.) for rapid testing and creative generation;
  • Coordinate tasks with Product, Production, BD teams, and external partners;
  • Track brand and marketing metrics, preparing insights and actionable recommendations.

What You Know

  • 3–5+ years of experience in brand or product marketing (gaming or iGaming is a plus);
  • Strong understanding of B2C marketing and product launches;
  • Hands-on experience with content and marketing materials;
  • Ability to work with analytics and marketing metrics;
  • Practical experience using an AI stack for marketing and creative work;
  • A high level of autonomy and experience in fast-growing product teams;
  • English at B2 level or higher.

Why You And Us

At True Labs you will find a highly motivated team of talented professionals who truly love what they do, and are always open to innovations and ideas. We offer great opportunities for growth and development. We are enthusiastic about the work we do and hope to gather a larger group of like-minded people! Our team spirit and mutual support inspires us to reach new heights.

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